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The Frontiers of Society, Science and Technology, 2023, 5(1); doi: 10.25236/FSST.2023.050112.

Persistence, Optimization and Development: The Dilemma and Path of the Innovation and Development of China Traditional Culture from the Perspective of Media Integration

Author(s)

Li Jinze

Corresponding Author:
Li Jinze
Affiliation(s)

School of Journalism and Communication, Tianjin Normal University, Tianjin, China

Abstract

As the foundation of Chinese civilization, China's traditional culture contains advanced thoughts, emotions, spirits and values. Only by inheriting and developing excellent traditional culture with high quality can it show the national image, carry forward the national spirit, enhance cultural self-confidence, and enhance the public's cultural identity and sense of belonging. In the era of media integration, with the empowerment of science and technology and the blessing of platforms, the efficiency and depth of cultural communication have been continuously improved, but at the same time, many problems have emerged. Therefore, it is urgent to use technological innovation to alleviate the lack of cultural confidence and realize the mission of inheriting and innovating China's traditional culture. From the perspective of media integration, based on philosophical theory and technical support, this paper explores the feasibility of the contemporary development of traditional culture, points out the dilemma of polarization, superficiality and profit-seeking caused by the improper development of Chinese excellent traditional culture, and provides a feasible path for the inheritance and innovation of traditional culture from two aspects of content optimization and form innovation.

Keywords

The age of media fusion, Traditional culture, Innovation, Cultural innovation, Aesthetic candle

Cite This Paper

Li Jinze. Persistence, Optimization and Development: The Dilemma and Path of the Innovation and Development of China Traditional Culture from the Perspective of Media Integration. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 1: 63-67. https://doi.org/10.25236/FSST.2023.050112.

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