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International Journal of Frontiers in Sociology, 2023, 5(1); doi: 10.25236/IJFS.2023.050105.

Establishing understanding and disseminating value—On the structure, problems and strategies of Chinese culture in the new era

Author(s)

Liao Wenjun

Corresponding Author:
Liao Wenjun
Affiliation(s)

I-Shou University, Kaohsiung, China

Abstract

The three-dimensional structure of Chinese culture is embodied in: cultural works-value association-lifestyle. Culture is mainly formed on the basis of the people's way of life. However, the disadvantages of Chinese cultural communication in the new era are mainly manifested in the "work-led" content, single communication subject and communication platform, and the inability to recognize and understand the value pursuit and importance of Chinese culture going out. In order to better go out of Chinese culture, aiming at the three strategies of "content, subject and platform", it provides the direction of thinking for the pattern of external communication and the problem of Chinese culture going out.

Keywords

intercultural communication; communication subject; communication platform; cultural communication abroad

Cite This Paper

Liao Wenjun. Establishing understanding and disseminating value—On the structure, problems and strategies of Chinese culture in the new era. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 1: 28-32. https://doi.org/10.25236/IJFS.2023.050105.

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