I-Shou University, Kaohsiung, China
The three-dimensional structure of Chinese culture is embodied in: cultural works-value association-lifestyle. Culture is mainly formed on the basis of the people's way of life. However, the disadvantages of Chinese cultural communication in the new era are mainly manifested in the "work-led" content, single communication subject and communication platform, and the inability to recognize and understand the value pursuit and importance of Chinese culture going out. In order to better go out of Chinese culture, aiming at the three strategies of "content, subject and platform", it provides the direction of thinking for the pattern of external communication and the problem of Chinese culture going out.
intercultural communication; communication subject; communication platform; cultural communication abroad
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