International Journal of Frontiers in Sociology, 2019, 1(1); doi: 10.25236/IJFS.2019.010102.
Xiaheng Zhang*, Doudou Li
Business School, Northwest University of Political Science and Law, Xi’an 710122, China
*Corresponding author e-mail:[email protected]
By selecting the representative e-commerce enterprises as samples, combined with the domestic and foreign agricultural e-commerce quality research results, the paper constructs consumer satisfaction evaluation index of agricultural products e-commerce. AHP method and entropy weight method are utilized to calculate the combination weight of each index. Together with the TOPSIS method, the evaluation model of agricultural products e-commerce is designed. Through the empirical analysis, it finds that JD fresh platform satisfaction evaluation is the highest, and Womai.com satisfaction evaluation is the lowest.
TOPSIS Method, AHP, Entropy, E-commerce, Satisfaction Evaluation
Xiaheng Zhang, Doudou Li. Research on E-commerce Logistic Satisfaction Based on TOPSIS Method. International Journal of Frontiers in Sociology (2019), Vol. 1, Issue 1: 12-22. https://doi.org/10.25236/IJFS.2019.010102.
[1]X.H.Zhang (2016).Empirical Research on Growth Factors of County and Township E-commerce, International Journal of u- and e- Service, Science and Technology, vol. 9, no. 12, pp. 377-386.
[2]P.J.Baron and R.D. Mueller(1995). Consumer perceptions in Eastern European food markets, British Food Journal, vol. 97, no. 2, pp.34-38.
[3]A. Goldman, S. Ramaswami and R.E. Krider(2002). Barriers to the advancement of modern food retail formats: theory and measurement, Journal of Retailing, vol. 78, no. 4, pp.281-295.
[4]A. Goldman and H. Hino(2005). Supermarkets vs. traditional retail stores: diagnosing the barriers to supermarkets’ market share growth in an ethnic minority community, Journal of Retailing and Consumer Services, vol. 12, no. 4, pp.273-284.
[5]M. Maruyama and L.V. Trung(2007). Traditional bazaar or supermarkets: a probit analysis of affluent consumer perceptions in Hanoi, International Review of Retail Distribution & Consumer Research, vol. 17, no. 3, pp.233-252.
[6]X.F. Zhao and Y. Yang(2009). The study of influential factors on purchase channels choice of fresh agro-roducts: based on researches in Wuchang district of Wuhan city, Finance and Trade Research, no.2, pp. 45-51.
[7]F.F. Reichheld and W.E. Sasser (1990). Zero Defections:Quality Comes to Services, Harvard Business Review, no.5, pp. 105-111.
[8]C.M.K. Cheung, G.W.W. Chan and M.A. Limayem(2005). Critical review of online consumer behavior: Empirical research, Journal of Electronic Commerce in Organizations, vol. 3, no. 4, pp.1-9.
[9]T. Efraim, L. Jae and K David, et al.(2012). Electronic Commerce: a managerial perspective, Computer Networks, vol. 32, no. 6, pp.667–668.
[10]D.H. He, X.Y. Han and Y.Z.Li(2014). Factors affecting consumers’ purchase intention in electronic commerce of fresh agro-products, Journal of Northwest A&F University (Social Science Edition), vol. 14, no. 4, pp.85-91.
[11]J.Zou(2011).Analysis on the consumers’ willingness to purchase fresh agricultural products and its influencing factors, Consumer Economics, vol. 27, no. 4, pp. 69-72.