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Frontiers in Sport Research, 2023, 5(1); doi: 10.25236/FSR.2023.050103.

Application Strategy of Visual Design of Sports Events in Spreading City Image


Hongyan Zheng

Corresponding Author:
Hongyan Zheng

Lu Xun Academy of Fine Arts, Shenyang, 110004, China


Sports events, to a certain extent, show the city's ability to hold competitions and the level of art communication, while the visual design features of the events can intuitively display the city's image and characteristics. The focus of how the visual design of sports events spreads the characteristics or image of the city lies in whether the effect can meet the basic communication requirements and whether the design can add sufficient urban image elements. The function of communication needs to be emphasized at every link and step. Communication, to some extent, belongs to the soft power of the event, although it can't harvest all the effects and quality in the short term. However, the late trend and potential value are difficult to estimate. This paper uses the research method of literature and the logical deduction to carry on the qualitative analysis, and puts forward the coping strategies through three dimensions: First, fully grasp the main points of the city image communication; Second, the visual design of urban planning management; Third, the integrity of visual communication of city image in sports events.


visual design, sports events, city image, communication, strategy

Cite This Paper

Hongyan Zheng. Application Strategy of Visual Design of Sports Events in Spreading City Image. Frontiers in Sport Research (2023) Vol. 5, Issue 1: 12-16. https://doi.org/10.25236/FSR.2023.050103.


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