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Academic Journal of Business & Management, 2023, 5(2); doi: 10.25236/AJBM.2023.050205.

The Impact of Marking Itemized Prices in the Package on Consumers' Spending Pain and Satisfaction


Jingyao Wang

Corresponding Author:
Jingyao Wang

China Agricultural University, Beijing, 100091, China


In the shopping scenario, price is undoubtedly a very important factor for consumers. From the psychological level, how price affects consumers' judgment is a constantly updated topic. A further study is that the way prices are presented will subconsciously affect consumers' judgments and ultimately affect the trading volume. For enterprises, under the same cost, different presentation methods of prices can affect consumers' consumption behavior. Therefore, research on the presentation methods of commodity prices is conducive to revealing consumers' preferences, and ultimately, under the same conditions, different presentation methods of prices can directly affect the final trading volume, and to a certain extent, affect consumers' experience. To examine the impact of itemized prices on spending pain and consumer satisfaction, this study was based on the manner of the questionnaire survey, design of simulation experiments with relevant scenarios, and then analysis by the experimental results. In analyzing the realistic situation in which the total par price has been determined, the sum of prices is significantly higher than the total price, impact on consumer spending pain and consumer satisfaction, and it follows that, in this context, itemized price labeling can reduce consumer’s spending pain.At the same time, the conclusion of improving consumer’s consumption satisfaction, According to the present study, This conclusion can provide guidance for the price labeling of business sites.


Spending pain; Itemized prices; Consumption choice; Consumer satisfaction

Cite This Paper

Jingyao Wang. The Impact of Marking Itemized Prices in the Package on Consumers' Spending Pain and Satisfaction. Academic Journal of Business & Management (2023) Vol. 5, Issue 2: 22-27. https://doi.org/10.25236/AJBM.2023.050205.


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