Under the background of the continuous improvement of agricultural modernization in our country, the economic theme of high quality development is making brand-new demands on the development strategy of ecological agricultural products marketing. Nowadays, the development concept of circular economy has become an important trend of the times. It coincides with the new development concept advocated by our country and provides a source of wisdom for the formation of a new development model of ecological agricultural products marketing with distinctive characteristics of the times. However, in the new period, the marketing development of ecological agricultural products is still confronted with a series of problems to solve, which can be summarized as the lack of brand marketing awareness, the lack of professional highlights in marketing means, and the public support to be improved. Therefore, in order to promote path innovation at the practical level, the marketing development strategy of ecological agricultural products in the new period can be reflected in the creation of product marketing platform, the creation of product marketing services, and the optimization of public support mechanism.

Jianing Wang. Development Strategy of Ecological Agricultural Products Marketing in the New Period. Academic Journal of Business & Management (2023) Vol. 5, Issue 2: 80-83. https://doi.org/10.25236/AJBM.2023.050213.

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