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Academic Journal of Business & Management, 2023, 5(2); doi: 10.25236/AJBM.2023.050214.

The Influence of Users' Status in Online User Community on Entrepreneurial Intention


Jinbo Zhou, Xiao Ma

Corresponding Author:
Xiao Ma

Economics and Management School, Guangxi Normal University, Guilin, Guangxi, China


This paper mainly explores the influence of users' status in online user community on entrepreneurial intention. In the online user community, users share, communicate, improve each other, and participate voluntarily. In this process, the status of users in the community has changed. Different status of users in online communities will affect user self-efficacy, thereby affecting user entrepreneurial intention. At the same time, entrepreneurial self-efficacy will also influence user entrepreneurial intention through entrepreneurial opportunity identification. We selected the CSDN community as the research object, used major social platforms to conduct a questionnaire survey on users in the community, and explored the impact of users' status in the online user community on entrepreneurial intention.


User entrepreneurship, Entrepreneurial intention, Online community, Self-efficacy, Opportunity identification

Cite This Paper

Jinbo Zhou, Xiao Ma. The Influence of Users' Status in Online User Community on Entrepreneurial Intention. Academic Journal of Business & Management (2023) Vol. 5, Issue 2: 84-94. https://doi.org/10.25236/AJBM.2023.050214.


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