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Academic Journal of Business & Management, 2023, 5(2); doi: 10.25236/AJBM.2023.050216.

Research on Talent Management of KKV Retail Stores—Take “Gen Z” as an Example


Zhao Heqi

Corresponding Author:
Zhao Heqi

University Sain Malaysia, Penang, Malaysia


China’s consumer market as a whole shows a steady and positive development. Under such an economic and market background, retail companies still have a lot of room for development, but they also face challenges. Looking back at the 22 years of development of China’s retail industry since 2000, retail companies have experienced several great changes from online to e-commerce. Every major change will be accompanied by the emergence of new companies, and there are also continuous industries that have once collapsed. How to find a way for retail enterprises to develop in the ever-changing market, not only embracing change, being brave in innovation, but also building an organization and talent team that can support corporate strategy and business is a problem that every retail enterprise needs to consider and urgently solve. Based on this, this paper starts from the offline store, the smallest business unit, to discuss the talent management and status quo of the “Gen Z” in stores, and propose corresponding development strategies.


Talent Management, Retail Store, Employee Performance, Employee Satisfaction

Cite This Paper

Zhao Heqi. Research on Talent Management of KKV Retail Stores—Take “Gen Z” as an Example. Academic Journal of Business & Management (2023) Vol. 5, Issue 2: 103-115. https://doi.org/10.25236/AJBM.2023.050216.


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