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Academic Journal of Business & Management, 2023, 5(2); doi: 10.25236/AJBM.2023.050219.

Case study analysis of a recent acquisition of Alibaba group and Kaola.com


Guo Yuyan

Corresponding Author:
Guo Yuyan

Accounting Institute, Zhengzhou Business University, Gongyi, Henan, China, 451200


Alibaba Group, as one of the leaders in the adoption of e-commerce business model in China and even in the world, many of its transaction behaviours have been analyzed to obtain more business enlightenment. Kaola.com also has considerable influence as an e-commerce platform that implemented membership system earlier in China. This research would analyze the high-profile acquisition between these two companies, aiming to analyze the motivation of this acquisition and its impact on the acquirer, Alibaba group, and the acquiree, Kaola.com. Through this case analysis, it is obvious that this acquisition could be regarded as a friendly acquisition, and the companies involved in this acquisition had achieved healthy and sustainable development.


Acquisition, Motivation, Defensive Strategies, Alibaba Group, Kaola.com

Cite This Paper

Guo Yuyan. Case study analysis of a recent acquisition of Alibaba group and Kaola.com. Academic Journal of Business & Management (2023) Vol. 5, Issue 2: 129-138. https://doi.org/10.25236/AJBM.2023.050219.


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