Big data has reshaped the whole world and brought great energy to social development. Under the influence of big data, the way of knowing and understanding the world for people has also changed significantly, and nowadays, people have accepted the Internet-style way of thinking and integrated data and networking into their daily life. The paper introduces the characteristics of big data from the perspective of business administration, analyzes the impact of big data on business administration decision making in enterprises, and summarizes specific countermeasures.

Xu Chengming. Impact of Big Data on Enterprise Business Administration Decision making. Academic Journal of Business & Management (2023) Vol. 5, Issue 2: 139-143. https://doi.org/10.25236/AJBM.2023.050220.

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