The emergence of Tesla has aroused the heat of the new energy vehicle industry and promoted many enterprises to start new energy. This greatly solves social problems such as limited energy consumption and environmental pollution. Research on Tesla’s marketing strategy is of great significance for scientific research. This paper will explore the rapid development of Tesla from the perspective of Tesla enterprises. From Tesla’s enterprise background, the market analysis of macroscopic(PEST) and microscopic, Tesla’s advantages, weaknesses, opportunities and threats analysis (SWOT), Tesla’s marketing strategy, on the basis of the theory of 4P and STP plane positioning analysis to targeted solutions Tesla’s marketing direction, product analysis, and competitive relationships to Tesla depth research. The results show that Tesla’s success is inseparable from its marketing strategy. Its success is mainly reflected in accurate market positioning and targeted target group marketing.

Zhengyuan Zhou. Tesla Marketing Analysis. Academic Journal of Business & Management (2023) Vol. 5, Issue 2: 171-177. https://doi.org/10.25236/AJBM.2023.050225.

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