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Academic Journal of Business & Management, 2023, 5(3); doi: 10.25236/AJBM.2023.050320.

Research on High-speed ETC Marketing in Kunming Region


Shunyuan Zhang1, Wenyuan Xu2, Ong Chuan Huat3

Corresponding Author:
Ong Chuan Huat

1School of Tourism, Kunming University, Kunming, 650000, China

2Career Guidance Service Center of Kunming City College, Kunming, 650106, China

3School of Business, SEGI University, Kota Damansara, Selangor, 47810, Malaysia


With the increasing application of science and technology in China, ETC technology has been applied to expressways with high efficiency, which can alleviate serious traffic problems .It is also an inevitable product in the era of science and technology.The chaotic market environment and uneven product quality give consumers a hesitant and wait-and-see attitude towards product selection; plus how the distributor should expand the marketing scope, relying on recognized marketing strategies and obtaining results through marketing means.The A toll station and B service area in Kunming are taken as the main research objects, and targeted analysis means were optimized and improved. The problems existing in the marketing of ETC projects of important outlets in Kunming have been analyzed and summarized, and innovative marketing strategies suitable for ETC projects of expressway in Kunming are put forward.


ETC technology, Marketing, Micro environment

Cite This Paper

Shunyuan Zhang, Wenyuan Xu, Ong Chuan Huat. Research on High-speed ETC Marketing in Kunming Region. Academic Journal of Business & Management (2023) Vol. 5, Issue 3: 134-141. https://doi.org/10.25236/AJBM.2023.050320.


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