Shunyuan Zhang1, Wenyuan Xu2, Ong Chuan Huat3
1School of Tourism, Kunming University, Kunming, 650000, China
2Career Guidance Service Center of Kunming City College, Kunming, 650106, China
3School of Business, SEGI University, Kota Damansara, Selangor, 47810, Malaysia
With the increasing application of science and technology in China, ETC technology has been applied to expressways with high efficiency, which can alleviate serious traffic problems .It is also an inevitable product in the era of science and technology.The chaotic market environment and uneven product quality give consumers a hesitant and wait-and-see attitude towards product selection; plus how the distributor should expand the marketing scope, relying on recognized marketing strategies and obtaining results through marketing means.The A toll station and B service area in Kunming are taken as the main research objects, and targeted analysis means were optimized and improved. The problems existing in the marketing of ETC projects of important outlets in Kunming have been analyzed and summarized, and innovative marketing strategies suitable for ETC projects of expressway in Kunming are put forward.
ETC technology, Marketing, Micro environment
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