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Academic Journal of Business & Management, 2023, 5(3); doi: 10.25236/AJBM.2023.050307.

An Analysis of the Younger Phenomenon of the Housekeeping Industry in the New Era


Zhanqiao Hu, Xuxuan Zeng, Hongting Wu

Corresponding Author:
​Zhanqiao Hu

Hangzhou College of Commerce, Zhejiang Gongshang University, Hangzhou, China


With the development of society, people's demand for housekeeping services is also rising. Young people have gradually become the main group in the consumer market, and the diversity of their consumption characteristics and consumer behavior are also highlighted, which has largely promoted the "young" trend of market service demand, while traditional housekeeping has been unable to meet the service demand of contemporary young consumer groups. Therefore, the problem of "rejuvenation" in the domestic service industry needs to be solved urgently. This article will analyze the problem of the rejuvenation of the domestic service industry from four aspects: the phenomenon, the reason, the strategy and the significance.


Domestic service; Be younger; Traditional industries; Promotion strategy

Cite This Paper

Zhanqiao Hu, Xuxuan Zeng, Hongting Wu. An Analysis of the Younger Phenomenon of the Housekeeping Industry in the New Era. Academic Journal of Business & Management (2023) Vol. 5, Issue 3: 42-47. https://doi.org/10.25236/AJBM.2023.050307.


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