Huang Guiyuan1, Sam-Hyun Cho2
1 Beibu Gulf University School of Economics and Management, Qinzhou, Guangxi, China
2 Korea Dong-Eui University,Busan, South Korea
With the development of rural economy, the improvement of living standards of rural residents and the improvement of quality of life, online shopping has become one of their daily life styles. The development of rural e-commerce must rely on the development of logistics industry and the quality of logistics services. It also affects the development of rural e-commerce. Based on the basic theory of Seroquel, this paper take as a company in Lingshan County as an example to construct a rural e-commerce logistics service quality evaluation system, and conducts research and collects questionnaires for local people to learn about its e-commerce logistics. The quality of service is high and low, and problems are found. Then the countermeasures to improve the quality of rural e-commerce logistics services are proposed for reference by rural e-commerce logistics enterprises.
Rural e-commerce; Service quality; Logistics service
Huang Guiyuan, Sam-Hyun Cho. Research on Quality Evaluation of Rural E-commerce Logistics Service. International Journal of New Developments in Engineering and Society (2019) Vol.3, Issue 4: 126-135. https://doi.org/10.25236/IJNDES.030418.
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