Academic Journal of Business & Management, 2023, 5(3); doi: 10.25236/AJBM.2023.050321.
Peng Shuyuan
School of Economics, Guangxi University, Nanning, 530004, China
With the rapid development of digital economy, the digital transformation of traditional enterprises is an inevitable requirement to adapt to the changes of the times, realize new industry-driven and consumer-oriented demand upgrades. At the same time, digital transformation of traditional enterprises is also the key to whether enterprises can ultimately achieve cost reduction and efficiency. Focusing on the digital transformation of traditional enterprises, this paper firstly discusses the current status of the literature on digital transformation of traditional enterprises, Haier Group has started to explore the road of digital transformation early and is a model enterprise of digital transformation. What path and mechanism should be used for digital transformation of traditional enterprises. This paper finds that the key point of digital transformation is to realize digital empowerment and go through three stages of networking, platform and ecology to realize digital transformation step by step.
traditional enterprises; digital transformation; mechanism and path; digital empowerment
Peng Shuyuan. Research on the path and mechanism of digitalization of traditional enterprises—A case study based on the digital transformation of Haier Group. Academic Journal of Business & Management (2023) Vol. 5, Issue 3: 142-146. https://doi.org/10.25236/AJBM.2023.050321.
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