Effect evaluation is important for public policy revision and improvement. This study adopted big data technology to integrate the panel data of private colleges in Guangdong Province from 2015 to 2020 and evaluated the effect of the policy on three dimensions by DID measurement method: Education quality, Team construction, and Social benefits. The DID measurement method overcame the endogeneity of the experiment through a series of analyses. It showed that the implementation of financial support policy for private colleges in Guangdong Province has positive effects, but how to balance educational resources between public and private colleges needs to be addressed by the government. It also provides a reference for other provinces to carry out this work.

Tongtong Lin. Effect Evaluation of Financial Support Policy for Private Colleges in Guangdong Province under the Background of Big Data. Academic Journal of Business & Management (2023) Vol. 5, Issue 3: 158-163. https://doi.org/10.25236/AJBM.2023.050324.

[1] Bao wei, Henan Wang (2018). The institutional design and effectiveness evaluation of financial subsidy for private colleges and universities [J]. Journal of Higher Education, 2018, 39(07): 46-58. (In Chinese)

[2] Chunli Zhang (2019). Research on Public Finance Support Countermeasures of private colleges and Universities from the perspective of "Public Interest" [J]. Journal of Business accounting, 2019(16): 108-110. (In Chinese)

[3] Mingkun Que, Huiying Wang, Ke Yuan(2019). An Empirical Study on the Transferring Effect of the Independent College in China.[J]. Journal of Education and Economy, 2019(04): 52-59. (In Chinese)

[4] Chen Ruiteng (2019). Study on running quality of private colleges and universities [J]. Journal of Beijing Social Sciences, 2019 (02): 61-69. (In Chinese)