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Academic Journal of Business & Management, 2023, 5(4); doi: 10.25236/AJBM.2023.050407.

A Research of Development Strategy of Retail Business at Bank of China Gansu Branch


Ying Ma

Corresponding Author:
Ying Ma

Lanzhou College of Information Science and Technology, Lanzhou, China


This paper combs the development of the retail business of the Bank of China Gansu branch. At the same time, SWOT is used as the analysis tool,and then the effective and feasible strategies and related safeguards are made to enable the Bank of China Gansu Branch to win the market and win the interests in retail business in the future, ultimately leading to the overall development of the branch.


Retail business; Development strategy; the Bank of China Gansu Branch

Cite This Paper

Ying Ma. A Research of Development Strategy of Retail Business at Bank of China Gansu Branch. Academic Journal of Business & Management (2023) Vol. 5, Issue 4: 37-42. https://doi.org/10.25236/AJBM.2023.050407.


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