Academic Journal of Business & Management, 2023, 5(4); doi: 10.25236/AJBM.2023.050414.
Jinbo Zhou, Mengyuan Su
School of Economics and Management, Guangxi Normal University, Guilin, China
Based on the theoretical perspective of resources bootstrapping, this paper studies how resource-poor users innovate their resource acquisition ability in the initial stage of entrepreneurship, and discusses the internal relationship between user resource acquisition innovation ability and user entrepreneurship performance. And how independent entrepreneurial users can use resources to obtain the required resources and influence entrepreneurial performance under the embedded network platform. At the same time, taking the knowledge payment project of multiple network platforms as an example, the collected case information is coded and analyzed, and then an empirical research theoretical framework is established for the relationship between user resource acquisition innovation ability and entrepreneurial performance. The research suggests that resource-poor self-employed users can strengthen their resource acquisition ability through resource self-help to better affect the survival and growth performance of enterprises.
Platform embedding; User entrepreneurship; Self-service of resources; Innovation ability; Entrepreneurial performance
Jinbo Zhou, Mengyuan Su. The impact of resource self-help capability on user entrepreneurship performance—case study of knowledge payment project. Academic Journal of Business & Management (2023) Vol. 5, Issue 4: 87-91. https://doi.org/10.25236/AJBM.2023.050414.
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