Academic Journal of Business & Management, 2023, 5(4); doi: 10.25236/AJBM.2023.050425.
Feng Pengfei1, Huang Tiantian2, Qu Yue1, Wu Yun1, Guo Jiuli1
1Central University of Finance and Economics, Beijing, 102206, China
2China Agricultural University, Beijing, 100083, China
The digital economy provides a new impetus for industrial development in rural areas of China, reconstructs the organizational form of the industrial chain of the rural economy, and affects the operation mode of the industrial chain. On the basis of relevant research literature, this paper defines the connotation of the industry chain of China's rural digital economy and analyzes the feasibility and necessity of building the industry chain of China's rural digital economy. Furthermore, the upstream, midstream, and downstream industrial chain paths of rural digital economy are constructed in theory, and the reliability of the industrial chain is verified in practice.
industry chain of digital economy; rural areas; construction path; practice goal
Feng Pengfei, Huang Tiantian, Qu Yue, Wu Yun, Guo Jiuli. Research on the Construction of the Industrial Chain of China’s Rural Digital Economy. Academic Journal of Business & Management (2023) Vol. 5, Issue 4: 168-179. https://doi.org/10.25236/AJBM.2023.050425.
 Su, Y., & Wang, M. (2022). Research on the Path of Rural Revitalization Based on the Background of Integration of Three Industries - Focusing on the Development of Agricultural Industry Chain. Agriculture and Technology, 42(10), 152–155.
 Zhu, X. (2022). Take the Construction of the Whole Industrial Chain as the Starting Point to Continuously Promote the High-quality Development of Rural Industries in Jiangsu. Jiangsu Rural Economy, 05, 4–7.
 Su, L., & Su, W. (2021). Research on the Development of Rural Tourism Industry Chain under the Background of “Internet plus.” Agricultural Economy, 11, 117–118. https: // doi. org/ 10. 19754/ j. nyyjs. 20220530037
 Deng, Q. (2021). Study on the Countermeasures of Optimizing the Development of Rural Tourism Industry Chain in the Background of Beautiful Countryside. Marketing Circles, 26, 27–28.
 Wen, T., & Chen, Y. (2020). Research on the Digital Economy and Agriculture and Rural Economy Integration: Practice Pattern, Realistic Obstacles and Breakthrough Path. Issues in Agricultural Economy, 07, 118–129. https://doi.org/10.13246/j.cnki.iae.2020.07.011
 Guo, C., & Miao, Y. (2023). Digital Economy Promotes the Revitalization of Rural Industry: Mechanism and Pathway. Journal of Beijing University of Technology(Social Sciences Edition), 23(1).
 Jiang, C. (2022). Developing Digital Economy to Drive the Agricultural Transformation and Ｒural Industrial Integration. Economic Review Journal, 08, 41–49. https://doi.org/10.16528/j.cnki.22-1054/ f. 202208041
 Zhao, F. (2006). On Connotation, Methods and Principles of Optimizing Agricultural Chain. Journal of South-Central Minzu University (Humanities and Social Sciences), 26(06), 119–121.
 Wu, J., & Shah, C. (2006). Resea r ch on Forma tion Mecha nism of Industr y Cha in: “4+4+4”Model. China Industrial Economy, 04, 36–43. https://doi.org/10.19581/j.cnki.ciejournal. 2006.04.005
 Lv, W., Zhang, D., & Li, L. (2018). A Research on the Connotation and Characteristics of Rural Tourism Industry Chain. Tourism Forum, 11(01), 30–37. https: // doi. org/ 10. 15962/ j. cnki. tourismforum. 201801003
 Pang, Y. (2006). Research on the Sustainable Growth of Chinese Enterprises Based on the Theory of Enterprise Life.
 Ning, Y. (2022). Practical Achievements, Problems and Governance Paths of Rural Digital Economy Development. Agricultural Economy, 03, 45–47.