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The Frontiers of Society, Science and Technology, 2023, 5(3); doi: 10.25236/FSST.2023.050319.

Research on the Fusion Strategy of Traditional Arts and Crafts Communication and Short Video


Jiajun Zhu

Corresponding Author:
Jiajun Zhu

Beijing Normal University-Hong Kong Baptist University United International College, Zhuhai, 519087, China


With the development of the times, people's pursuit of art has also changed, and it is no longer limited to ordinary traditional arts and crafts, so researchers have followed the trend of the times and started to combine traditional arts and crafts with modern creative ideas. Traditional arts and crafts, as an important part of traditional arts and crafts, reflect the material production level and spiritual aesthetic characteristics in a specific era. The short video media, represented by Aauto Quicker and Tik Tok, with its vivid presentation, transforms the oral traditional handicrafts into short videos, spreads the traditional handicraft culture visually, makes the traditional handicrafts "visible" and "tangible", and reverses the social stereotype of traditional handicrafts, so that more people, especially teenagers, can re-recognize and accept traditional handicrafts. Based on this, the author takes Tiktok as the research object, and makes a specific analysis of the spread of traditional technology in Tiktok short video platform. Propose specific optimization path, including craftsmen should start from the production, dissemination and account operation of traditional craft content; The short video platform should take the initiative to activate the traditional process content and industrial vitality.


Traditional arts and crafts; Short video; Integration strategy; Spread

Cite This Paper

Jiajun Zhu. Research on the Fusion Strategy of Traditional Arts and Crafts Communication and Short Video. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 3: 121-126. https://doi.org/10.25236/FSST.2023.050319.


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