From the perspective of user innovation in online communities, through data mining and text mining of online communities, the influence process of user innovation activity on the identification of entrepreneurial opportunities, as well as the moderating role of user collectivity, emotion and social capital in the influence process, is explored. The results show that in online communities, user innovation activity has a positive impact on the identification of entrepreneurial opportunities. User collectivity plays a positive moderating role in the impact of user innovation activity on the identification of entrepreneurial opportunities. User dissatisfaction and satisfaction do not play a moderating role. The social capital owned by users plays a negative moderating role.

Zhou Jinbo, Lu Sihao. The impact of user innovation activity on entrepreneurial opportunity identification in online community. Academic Journal of Business & Management (2023) Vol. 5, Issue 5: 53-61. https://doi.org/10.25236/AJBM.2023.050508.

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