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Academic Journal of Business & Management, 2023, 5(5); doi: 10.25236/AJBM.2023.050520.

Discussion on Innovation of Marketing Model in Digital Media Age—Taking Huawei Tablet Computer Sales as an Example


Yiwei Wu1, Jian Liu1, Yubin Cao2, Zijing Ma3, Xi’ao Yue1

Corresponding Author:
Xi’ao Yue

1College of Communication and Art Design, University of Shanghai for Science and Technology, Shanghai, China, 200093

2College of Electronic Information and Automation, Civil Aviation University of China, Tianjin, China, 300300

3College of Air Traffic Management, Civil Aviation University of China, Tianjin, China, 300300


Since its involvement in the development of tablet computer products, Huawei's sales have been frustrated for years, growing by-32 % in 2021, and its market share has declined significantly. At the same time, the online management and service mechanism of Huawei tablet customers is chaotic. Users of different types of products such as tablets, computers, and mobile phones are mixed in the same community. The complicated internal push mechanism has been criticized by consumers. By combining the theory of social customer relationship management (SCRM), RFM quantitative model, this paper designs the three levels of customer development, customer type and classification, customer service and customer care, in order to improve the customer relationship management mode of Huawei tablet computer department.


Huawei; tablet computers; CRM; SCRM; RFM

Cite This Paper

Yiwei Wu, Jian Liu, Yubin Cao, Zijing Ma, Xi’ao Yue. Discussion on Innovation of Marketing Model in Digital Media Age—Taking Huawei Tablet Computer Sales as an Example. Academic Journal of Business & Management (2023) Vol. 5, Issue 5: 141-145. https://doi.org/10.25236/AJBM.2023.050520.


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