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Academic Journal of Business & Management, 2023, 5(6); doi: 10.25236/AJBM.2023.050607.

Research on the development path of Xianning characteristic tea industry under the background of rural revitalization


Jiandong Lai1, Meiling Wu2, Yi Sheng1

Corresponding Author:
Yi Sheng

1Hubei University of Science and Technology, Xianning, China

2Xianning Experimental Primary School, Xianning, China


Xianning is the hometown of tea and a national garden city. Vigorously developing the characteristic tea industry in various counties and cities is in line with the green development strategy of Xianning, and will also be an important way for Xianning to promote rural revitalization with industrial development. Based on the investigation of the tea industry in Xianning City, and the investigation and analysis of the successful development mode of the characteristic industry under the background of the existing rural revitalization, combined with the characteristics of the tea industry in Xianning City, this paper puts forward some countermeasures for reference, such as "selecting characteristic resources, creating "one county, one product" ", " optimizing organizational model, standardizing business entities ", " shaping characteristic brands, expanding market volume ", " strengthening industrial integration, improving scientific and technological content ", " expanding industrial channels, ensuring ecological development ", " building support systems, and improving policy services ".


Rural revitalization; characteristic industries; tea industry; Xianning

Cite This Paper

Jiandong Lai, Meiling Wu, Yi Sheng. Research on the development path of Xianning characteristic tea industry under the background of rural revitalization. Academic Journal of Business & Management (2023) Vol. 5, Issue 6: 40-50. https://doi.org/10.25236/AJBM.2023.050607.


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