Jiandong Lai1, Meiling Wu2, Yi Sheng1
1Hubei University of Science and Technology, Xianning, China
2Xianning Experimental Primary School, Xianning, China
Xianning is the hometown of tea and a national garden city. Vigorously developing the characteristic tea industry in various counties and cities is in line with the green development strategy of Xianning, and will also be an important way for Xianning to promote rural revitalization with industrial development. Based on the investigation of the tea industry in Xianning City, and the investigation and analysis of the successful development mode of the characteristic industry under the background of the existing rural revitalization, combined with the characteristics of the tea industry in Xianning City, this paper puts forward some countermeasures for reference, such as "selecting characteristic resources, creating "one county, one product" ", " optimizing organizational model, standardizing business entities ", " shaping characteristic brands, expanding market volume ", " strengthening industrial integration, improving scientific and technological content ", " expanding industrial channels, ensuring ecological development ", " building support systems, and improving policy services ".
Rural revitalization; characteristic industries; tea industry; Xianning
Jiandong Lai, Meiling Wu, Yi Sheng. Research on the development path of Xianning characteristic tea industry under the background of rural revitalization. Academic Journal of Business & Management (2023) Vol. 5, Issue 6: 40-50. https://doi.org/10.25236/AJBM.2023.050607.
 Ding Kewen. Research on the realization mechanism, development level and path selection of rural revitalization [D]. Liaoning University, 2019.
 Chen Peng. Research on beautiful rural construction planning under the concept of rural reconstruction [D]. Anhui Jianzhu University, 2019.
 Li Jianjie. Research on beautiful rural planning based on industrial orientation [D]. Hebei University of Engineering, 2017.
 Liu Xuejiao. Research on landscape planning and design of beautiful rural areas based on industrial characteristics [D]. Liaocheng University, 2019.
 Pang Yan. Research on the problems and countermeasures of industrial poverty alleviation in Guangxi under the background of rural revitalization [D].Guangxi University, 2018.
 Zeng Yuan. Research on the government strategy of rural industry revitalization in M County, Panzhihua City [D]. Xihua Normal University, 2019.
 He Linbo, Qiao Yiping. Risk transformation and prevention of rural industry under the background of rural revitalization-Taking the development of characteristic tea industry in X city as an example [J].Journal of Nanjing Agricultural University (Social Science Edition). 2020,20 ( 01 ) : 99-108.
 Chen Linlin. Research and development of deep processing products of summer and autumn tea [D].Guizhou University, 2017.
 Huang Mengjiao. Research on the deep processing and comprehensive utilization of tea residue and the technology of chewable tablets [D]. Shaanxi University of Science and Technology, 2018.
 Xiao Lizheng, Liu Zhonghua, Li Qin. Key technology and product innovation of dark tea processing [J].Chinese tea. 2019, 41 (02): 10-13.
 Hao Xin. Integration and development of traditional tea culture and cultural and creative industries [J].Fujian tea 2018, 40 (08): 309.
 Lei Xing. Redesign of "Yangloudong" green brick tea packaging [D]. Hunan University of Technology, 2018.
 Du Xiaolin. Study on antioxidant activity and emulsion stability of polysaccharides from green brick tea in different years [D]. Hubei University of Technology, 2019.
 Mao Rong. Effects of Xianning green brick tea on body weight and blood lipids in obese mice [D]. Hubei University of Science and Technology, 2019.
 Marong. Qingzhuan tea scavenging free radicals and its effect on preadipocyte proliferation [D]. Huazhong Agricultural University, 2011.
 Cheng Qian. Screening, extraction and separation of active components from Qingzhuan tea [D]. Huazhong Agricultural University, 2010.
 Zhao Shuqing. Study on the separation of active components of Qingzhuan tea by membrane technology [D]. Huazhong Agricultural University, 2012.
 Shi Xiangjun. The main measures and effects of poverty alleviation in Linzhou "s characteristic agricultural industry [J]. Henan Agriculture. 2020 (1): 57.
 Li Zitian. Research on the development countermeasures of ecological agriculture in Hengyang City from the perspective of rural revitalization strategy [D].Central South University of Forestry and Technology, 2018.
 Luojiang. Research on the integrated development of tea tourism industry in Mingshan District of Ya’an City [D].Sichuan Agricultural University, 2018.