Welcome to Francis Academic Press

Academic Journal of Business & Management, 2023, 5(6); doi: 10.25236/AJBM.2023.050620.

Economic decision-making behavior in the interactive games using brain imaging technology: A short review

Author(s)

Jiali Pan

Corresponding Author:
Jiali Pan
Affiliation(s)

School of Economics and Management, Southwest Petroleum University, Chengdu, China

Abstract

Decision-making is an important part of human behavior. With the progress of brain imaging technology in human behavior, a new field called neuroeconomics has emerged recently and attracted wide attention. A large number of studies have used brain imaging technology to study human decision-making behavior. This review emphasized findings obtained in experiments. In this paper, an overview of three popular brain imaging techniques was first provided. Then, this article presents and integrates several typical behavioral and neural experimental studies to further illustrate that the use of brain imaging technology can enhance our understanding of human decision-making behavior. Finally, this paper discusses the challenges at present and puts forward the prospects in neuroeconomics.

Keywords

decision-making, interactive games, neuroeconomics, brain imaging technology

Cite This Paper

Jiali Pan. Economic decision-making behavior in the interactive games using brain imaging technology: A short review. Academic Journal of Business & Management (2023) Vol. 5, Issue 6: 136-140. https://doi.org/10.25236/AJBM.2023.050620.

References

[1] Zhang T, Zhang Q, Wu J, et al. The critical role of the orbitofrontal cortex for regret in an economic decision-making task[J]. Brain Structure and Function, 2022, 227(8):2751-2767.

[2] Savikhin A, Maciejewski R, Ebert D S . Applied visual analytics for economic decision-making[C]// IEEE Symposium on Visual Analytics Science & Technology. IEEE, 2015.

[3] Chandan H C . Rational, Emotional, and Neural Foundations of Economic Preferences[M]. 2018.

[4] Laurentino S . Decision making in moral conflict: A brain electrical tomography analysis[J]. Nephron Clinical Practice, 2013, 1:19-25.

[5] Li L, Cazzell M, Zeng L, et al. Are there gender differences in young vs. aging brains under risk decision-making? An optical brain imaging study[J]. Brain Imaging & Behavior, 2016.

[6] Cohen J D . Journal of Economic Perspectives—Volume 19, Number 4—Fall 2005—Pages 3–24 The Vulcanization of the Human Brain: A Neural Perspective on Interactions Between Cognition and Emotion. 2014.

[7] Cakir M P, Cakar T, Girisken Y, et al. An investigation of the neural correlates of purchase behavior through fMRS[J]. European journal of marketing, 2018, 52(1-2):224-243.

[8] Malecek N J, Schonberg T . Neuroimaging of Economic Decision-Making[J]. Brain Mapping, 2015, 3:409-415.

[9] Iliopoulos K K . The Greater Whole: Human-Facilitated ILEs and Better Decision-Making Critical Lessons Learned[J]. Springer International Publishing, 2015.

[10] Hamilton L D, Justin M. Carré, Mehta P H, et al. Social Neuroendocrinology of Status: A Review and Future Directions[J]. Adaptive Human Behavior and Physiology, 2015, 1(2):202-230.

[11] Zhang W, Zhang Z, Gao Y, et al. The theoretical models and brain mechanisms of interpersonal trust game during economic decision-making[J]. Advances in Psychological ence, 2016, 24(11):1780.

[12] Qin W, Bai X, Li S . The Effect of Emotional Context and Expectation on Social Economic Decision-making[J]. Studies of Psychology and Behavior, 2015.

[13] Balconi M, Angioletti L . Gambling behavior versus moral behavior: methodological perspectives in neuroeconomic decision-making[J]. Neuropsychological Trends, 2020(28):7-20.

[14] Chao F U, Zhang Z, Jinzhou H E, et al. Brain dynamics of decision-making in the generalized trust game:Evidence from ERPs and EEG time-frequency analysis[J]. Acta Psychologica Sinica, 2018, 50(3):317.

[15] Zhong Y, Xiao X, Zhan Y, et al. Influence of self-relevance on moral decision-making under reputational loss risk: An ERP study[J]. Chinese Journal, 2020, 65(19):1996-2009.

[16] Mei F U, Wang Q . The Neural Basis of Intertemporal Choice: Evidences from Voxel-Based Morphometry and Diffusion Tensor Imaging[J]. Advances in Psychological Science, 2014.

[17] Cai H, Chen J, Liu S, et al. Brain functional connectome-based prediction of individual decision impulsivity[J]. Cortex, 2020, 125:288-298.

[18] Victor V, Soo K M, Dagfinn M, et al. Risk-Taking Behavior in a Computerized Driving Task: Brain Activation Correlates of Decision-Making, Outcome, and Peer Influence in Male Adolescents[J]. PLOS ONE, 2015, 10(6):e0129516-.

[19] Meyerding S . Reading Minds: Mobile Functional Near-Infrared Spectroscopy as a New Neuroimaging Method for Economic and Marketing Research-A Feasibility Study[J]. Journal of neuroscience, psychology, and economics, 2018, 11(4).

[20] Caceda R, Engel A . Can Decision Making Research Provide a Better Understanding of Chemical and Behavioral Addictions?[J]. Current Drug Abuse Reviews, 2015, 8(2).