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The Frontiers of Society, Science and Technology, 2023, 5(4); doi: 10.25236/FSST.2023.050409.

A study of factors influencing user stickiness behavior in online learning communities—Based on the theory of interactive ritual chains


Wu Qiqi

Corresponding Author:
Wu Qiqi

Guangxi Normal University, Guilin, China


Since the outbreak of the COVID-19 in 2019, online learning has become an important way of acquiring knowledge, and informal online learning communities are more flexible in terms of knowledge co-creation and sharing. How to establish and maintain user stickiness in online learning communities is an important issue for the long-term survival and development of communities. Based on the theory of interactive ritual chains, this paper explores the influence of interactive rituals on users' sticky behavior, using short-term user satisfaction as a mediating variable, and uses the findings to build a user-type matrix to further analyze users and build a user relationship maintenance network for different types of users.


Online learning communities; User satisfaction; User stickiness; Interactive ritual chain theory

Cite This Paper

Wu Qiqi. A study of factors influencing user stickiness behavior in online learning communities—Based on the theory of interactive ritual chains. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 4: 50-56. https://doi.org/10.25236/FSST.2023.050409.


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