School of Journalism and Communication, Huaqiao University, Quanzhou, China
The frequent occurrence of crisis events in food enterprises not only damages the interests of consumers, but also threatens the survival and development of enterprises themselves. The emergence of new media in the Internet era has changed the mode of information dissemination to a large extent. The diversified communication environment will increase the probability of food enterprise crisis events to a certain extent, and also make enterprise crisis public relations face a more serious situation. Especially in the current Internet era, when dealing with crisis events, the crisis public relations strategy of enterprises plays a crucial role. Through the analysis of the public relations strategies of various food enterprises in the "315 earth pit pickle" event, this paper discusses how food enterprises can effectively respond to the public relations crisis in the Internet era and help enterprises out of the crisis event.
Tokeng pickles, crisis public relations, Internet era, food safety
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