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International Journal of Frontiers in Sociology, 2023, 5(3); doi: 10.25236/IJFS.2023.050314.

A Study of American Readers’ Reception of Chinese Children’s Books—Indepth Interviews Based on a Comparative Perspective between Chinese and American Readers

Author(s)

Haojing Zhu

Corresponding Author:
Haojing Zhu
Affiliation(s)

Beijing Institute of Graphic Communication, Beijing, China

Abstract

The purpose of this paper is to investigate the acceptance of Chinese children’s books by American audiences through in-depth interviews. The study is defined as the investigation of two key questions: whether American audiences perceive the cultural proximity between China and the United States and influences their acceptance of Chinese children’s books; and whether ethical phenomena presented in children’s books influence American audiences’ perceptions of Chinese children’s books. The interview group discovered that the assumptions of Chinese audiences differ greatly from the actual perceptions of American audiences by comparing interviews with 53 Chinese audiences and 51 American audiences. In this sense, cross-cultural communication should emphasize analyzing cultural differences rather than focusing solely on cross-cultural communication.

Keywords

Cross-Cultural, American Audiences, Chinese Children’s Books, Reception, In-Depth Interviews

Cite This Paper

Haojing Zhu. A Study of American Readers’ Reception of Chinese Children’s Books—Indepth Interviews Based on a Comparative Perspective between Chinese and American Readers. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 3: 81-89. https://doi.org/10.25236/IJFS.2023.050314.

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