As a unique youth subculture in China, Hanfu culture carries the cultural history of China for five thousand years. The Hanfu culture that once disappeared has been re-emphasized in the past ten years. The revival of Hanfu is a return and reconstruction of the traditional culture of the Han nationality in the era of globalization. Through the media means of micro-media, it can promote the Hanfu culture in the context of globalization to highlight various cultural encirclements and highlight the confidence and connotation of China's national culture. This paper takes Hanfu culture, a branch of youth subculture, as the research object, and puts it under the background of the era of micro-media to analyze the propagation characteristics of Hanfu culture and explore the deep significance of the development of Hanfu culture.

Yang Yu. Research on the Phenomenon of Youth Subculture from the Perspective of Micro Media: A Case Study of Hanfu. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 4: 22-25. https://doi.org/10.25236/IJFS.2023.050404.

[1] Zhou Zhou. Network youth subculture from the perspective of communication [D]. Southwest University, 2015. 

[2] Bin Liu, Chao Jiang, Weizeng Peng. The application of new media in sci-tech journals-taking" material protection" as an example [J]. Journal of Yangtze University (Social Science Edition), 2014, 37 (08): 168-171. 

[3] Jiaqi Xiong, Zhou Ni, Lihong Ren. Thoughts on the development of modern Hanfu industry [J]. Textile technology progress, 2020 (08): 16-18. 

[4] Xuan Wang. The demise of design culture in the decree of "shaving and easy to wear" [J]. Research on design art, 2017, 7 (03): 99-103+110. 

[5] Chunli Li, Feng Zhu, Peihong Cui. Perspective of youth "Hanfu culture" from the perspective of subculture [J]. Contemporary youth research, 2015 (01): 40-46. 

[6] Lulu Cai. Analysis of the communication strategy of Chinese Hanfu culture under the background of new media [J]. News Research Guide, 2019, 10 (10): 21-22+24.