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Academic Journal of Business & Management | Francis Academic Francis

Academic Journal of Business & Management

ISSN 2616-5902 (Print)
ISSN 3033-5183 (Online)

Measuring Smartphone Competitiveness: The Case of Huawei Mate 40 and Apple iPhone 12

Tian Lei1, Li Siyu2, Gu Shirong3

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052506 | Downloads: 79 | Views: 4369

A Study of Female Consumer Behaviour and Consumption Experience on Fashion Products with Ethnic Elements in China

Diya Tang1, Pouline Chai Lin Koh2, Sook Khuan Wong3

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052503 | Downloads: 76 | Views: 2974

Research on Brand Rejuvenation Strategy—Taking Guizhou Maotai as an Example

Tingting Cui

Abstract | References | PDF | HTML | Pub. Date: Dec 5, 2023

DOI: 10.25236/AJBM.2023.052428 | Downloads: 95 | Views: 3487

Exploration of the Specific Applications of Mathematical Models in Finance

Nana Chen1, Wenfeng He2

Abstract | References | PDF | HTML | Pub. Date: Dec 5, 2023

DOI: 10.25236/AJBM.2023.052426 | Downloads: 62 | Views: 1731

Impact of digital economy on economic growth

Dongxue Wang

Abstract | References | PDF | HTML | Pub. Date: Dec 5, 2023

DOI: 10.25236/AJBM.2023.052422 | Downloads: 77 | Views: 2253