Purpose Study the cooperative management strategy of regional brand of agricultural products in new period. Method Firstly, the connotation, characteristics and necessity of regional agricultural product brand cooperative management are summarized. Secondly, the current situation and deficiency of regional agricultural product brands in China are analyzed. Finally, strategies for promoting regional agricultural product brand development are put forward. Result There are still some deficiencies in the development of regional brand of agricultural products in China. Therefore, it is necessary to strengthen the formulation and cluster development planning of the brand, strengthen the cultivation and development of the brand, and build a sound cooperative brand management mechanism. Conclusion Through coordinated management, the construction of regional brand of agricultural products in China can be promoted, thus promoting the development of rural economy in China.

NIU Zong-ling. Research on Collaborative Management Strategy of Regional Brand of Agricultural Products in New Period. Frontiers in Educational Research (2019) Vol. 2 Issue 10: 93-98. https://doi.org/10.25236/FER.2019.021017.

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