Internet enterprise data asset value assessment features large data scales, high quality requirements, data scarcity and uniqueness, and strong correlation among data, etc. Based on the characteristics of data asset value appraisal in Internet enterprises, in this paper, we analyzed the significance of carrying out data asset value appraisal. Combining with the current situation and problems of current data asset value appraisal of Internet enterprises, we propose a concrete method of conducting data asset value appraisal by taking T Corporation as an example. We also put forward specific methods for carrying out data asset value assessment. It also proposes that the specific situation and the characteristics of data assets in T Corporation would have an impact on the selection and operation of the appraisal method. Therefore, when conducting the assessment, it is necessary to fully understand the business model, data management capability, market competition environment, and other factors of T Corporation. Meanwhile, we should flexibly apply and adjust appraisal approaches in light of the actual situation to ensure the accuracy and credibility of the assessment results.

Xin Kang. Research on Data Asset Value Appraisal Methods for Internet Enterprises——Taking T Corporation as an Example. Academic Journal of Business & Management (2024) Vol. 6, Issue 1: 73-78. https://doi.org/10.25236/AJBM.2024.060110.

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