With the rapid development of the internet and other digital communication technologies, people have increasingly relied on mobile devices. Consequently, the jewelry industry has also become more dependent on digital marketing to attract potential customers, increase brand awareness, and promote sales. Digital marketing has become a hot topic in the industry. This paper aims to explore the significant role and extensive application of digital media platforms in digital marketing for the jewelry industry. The paper will use desk research to analyze the different types and characteristics of digital media platforms and investigate their specific application cases in the jewelry industry's digital marketing. By effectively using digital media platforms, jewelry brands can interact better with their target audience, gain a competitive advantage in the market.

Xinyan Zhu, Pengfei Li. The role and the application of digital media platforms in digital marketing in the jewelry industry——Taking Tiffany & Co. as an example. Academic Journal of Business & Management (2024) Vol. 6, Issue 1: 113-118. https://doi.org/10.25236/AJBM.2024.060116.

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