Green development is a hot issue that academia is currently paying more attention to, and green technological innovation is an important strategic choice for enterprises to deal with environmental issues at this stage, promote sustainable development of enterprises, and improve their competitiveness. The purpose of this article is to study the green technology innovation (This article is abbreviated as GTI) strategy of enterprises mainly based on environmental responsibility. Taking 40 domestic manufacturing companies as cases, the research method of horizontal research and case investigation is adopted to carry out the definition, ecological chain and advantages of GTI strategy. This study compares the traditional enterprise innovation strategy and the enterprise GTI strategy through the design experiment to further analyse the enterprises' emphasis on environmental responsibility. In addition, the company's performance and environmental performance were further analysed, and the implementation of the company's strategy was analysed by mathematical statistics to verify the effectiveness of the company's GTI strategy. The experimental data shows that most entrepreneurs choose the development concept under GTI. The introduction of a GTI strategy is beneficial to reducing the time and production costs of production and operation, which can further increase the operational productivity of a company. The experimental data show that the implementation of environmentally responsible corporate GTI strategy has improved the financial performance of the company by about 20%, and the economic performance of environmental performance has been reduced by about 21%, which has promoted the production and healthy and orderly operation of the enterprise. It is a guideline for the study of companies' GTI strategies and environmental responsibility.

Bingxing Yang. Enterprise Green Technology Innovation Strategy Based on Environmental Responsibility. Academic Journal of Business & Management (2024), Vol. 6, Issue 1: 268-277. https://doi.org/10.25236/AJBM.2024.060139.

[1] Andersson U, Dasí Á, Mudambi R. Technology, innovation and knowledge: The importance of ideas and international connectivity. Journal of World Business, 2016, 51(1): 153-162.

[2] He X, Huang S Z, Chau K Y. A Study on the Effect of Environmental Regulation on Green Innovation Performance: A Case of Green Manufacturing Enterprises in Pearl River Delta in China. Ekoloji, 2019, 28(107): 727-736.

[3] Chuang S P, Huang S J. The effect of environmental corporate social responsibility on environmental performance and business competitiveness: The mediation of green information technology capital. Journal of Business Ethics, 2018, 150(4): 991-1009.

[4] Buwule R S, Mutula S M. Research support services to small and medium enterprises by university libraries in Uganda: An entrepreneurial and innovation strategy. South African Journal of Information Management, 2017, 19(1): 1-8.

[5] Anthony B J, Majid M A. Development of a green ICT model for sustainable enterprise strategy. Journal of Soft Computing and Decision Support Systems, 2016, 3(3): 1-12.

[6] Luo L, Liang S. Study on the efficiency and regional disparity of Green Technology Innovation in China’s industrial companies. Chinese Journal of Population Resources and Environment, 2016, 14(4): 262-270.

[7] Ramdhani M A, Aulawi H, Ikhwana A. Model of green technology adaptation in small and medium-sized tannery industry. Journal of Engineering and Applied Sciences, 2017, 12(4): 954-962.

[8] Song M, Wang S. Participation in global value chain and green technology progress: evidence from big data of Chinese enterprises. Environmental Science and Pollution Research, 2017, 24(2): 1648-1661.

[9] Tan X, Chen Z, Yang C. Green innovative strategy of logistics enterprises based on hotelling expansion model. Journal of Interdisciplinary Mathematics, 2018, 21(4): 907-916.

[10] Song W, Yu H. Green innovation strategy and green innovation: The roles of green creativity and green organizational identity. Corporate Social Responsibility and Environmental Management, 2018, 25(2): 135-150.

[11] Rahmadyanti E, Saputro M, Hidajati N W. The feasibility of combined coagulation flocculation and constructed wetland as green technology for sustainable leachate treatment. IOP Conference Series: Materials Science and Engineering, 2021, 1098(5):052077-052087.

[12] Razzaq A, Wang Y, Chupradit S, et al. Asymmetric inter-linkages between Green Technology Innovation and consumption-based carbon emissions in BRICS countries using quantile-on-quantile framework. Technology in Society, 2021, 66(3):101656-101668.

[13] Zhang Y. Analysis of the Green Chemical Engineering and Technology Effect on Energy-saving Development of Chemical Industry. Architecture Engineering and Science, 2020, 1(1):13-15.

[14] Qiu L, Jie X, Wang Y. Green product innovation, green dynamic capability, and competitive advantage: Evidence from Chinese manufacturing enterprises. Corporate Social Responsibility and Environmental Management, 2020, 27(1): 146-165.

[15] Zhang X, Xu B. R&D Internationalization and Green Innovation? Evidence from Chinese Resource Enterprises and Environmental Enterprises. Sustainability, 2019, 11(24): 7225.

[16] Avossa J, Herwig G, Toncelli C, et al. Electrospinning based on benign solvents: current definitions, implications and strategies. Green Chem. 2022, 24(6):2347-2375.

[17] Shrivastava P, Ivanaj S, Ivanaj V. Strategic technological innovation for sustainable development. International Journal of Technology Management, 2016, 70(1): 76-107.

[18] Hu D, Jiao J, Tang Y, et al. The effect of global value chain position on GTI efficiency: From the perspective of environmental regulation. Ecological Indicators, 2021, 121(1–2):107195-107203.

[19] Huang Q, Chen X, Zhou M. How Does CEO’s Environmental Awareness Affect Technological Innovation? International journal of environmental research and public health, 2019, 16(2): 261.

[20] Lin R, Gui Y, Xie Z. Green governance and international business strategies of emerging economies’ multinational enterprises: A multiple-case study of Chinese firms in pollution-intensive industries. Sustainability, 2019, 11(4): 1013.