Academic Journal of Business & Management, 2024, 6(2); doi: 10.25236/AJBM.2024.060230.
Liu Bin
School of Digital Economics, Dongguan City University, Dongguan, China
Baijiu is a Chinese alcoholic beverage made from grain, it is a strong distilled spirit, usually with a high alcohol content. With the improvement of domestic consumption level, consumers' requirements for Baijiu drinking are also getting higher and higher. The concept of "drink less, drink better" makes consumers begin to pay attention to the quality of Baijiu, and tend to choose high-end Baijiu. After thousands of years of Baijiu culture and years of consumer reputation, high-end Baijiu occupies a very favorable position in the fierce industry competition. Through the analysis of Porter five force model, high-end Baijiu enterprises are in a strong position. In the A-share market, high-end Baijiu stocks are stocks with good fundamentals, which are worth buying and holding within a reasonable valuation range for a long time.
High-end Baijiu Stocks; Porter Five Force Model; Value Investment
Liu Bin. Analysis on the investment value of high-end Baijiu stocks. Academic Journal of Business & Management (2024) Vol. 6, Issue 2: 209-213. https://doi.org/10.25236/AJBM.2024.060230.
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