Consumers' purchase intention is affected by many factors, among which perceived value is one of the main factors affecting consumers' purchase intention. Compared with traditional fuel vehicles, new energy vehicles are new products. The existing research on new energy vehicles focuses on the research of consumers' purchase behavior from the perspective of risk, ignoring consumers' value perception of new energy vehicles. Based on the research object of new energy vehicle purchase behavior, combined with the specific characteristics of the new energy vehicle industry, from the perspective of consumers' perceived value, this paper puts forward hypotheses and constructs a conceptual model of the relationship between multi-dimensional perceived value and purchase intention of new energy vehicles, and tests the hypotheses by SPSS software. The study found that functional value, emotional value and environmental value had a significant impact on consumers' purchase intention, while social value had no significant impact on consumers' purchase of new energy vehicles. Finally, this paper puts forward relevant measures for the market promotion of new energy vehicles.

Qingzhe He. Research on the Impact of Consumer Perceived Value on the Purchase Intention of New Energy Vehicles. Academic Journal of Business & Management (2024) Vol. 6, Issue 6: 193-200. https://doi.org/10.25236/AJBM.2024.060629.

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