Academic Journal of Business & Management, 2024, 6(6); doi: 10.25236/AJBM.2024.060637.
Yitian Zhou1, Xiaohui Yang2
1School of Management and Economics, Beijing Institute of Technology, Beijing, 100081, China
2School of Design and Art, Beijing Institute of Technology, Beijing, 100000, China
This article delves into the transformation of marketing strategies in the digital age, covering a review of traditional strategies, trends in the digital age, innovative models (such as content marketing, personalization, and cross platform integration), challenges and responses (privacy and security, technology updates, and talent cultivation), case studies, and future development trends. It emphasizes that enterprises need to adapt flexibly in the digital age, and the key to success lies in integrating new technologies, innovative strategies, and user centered methods. The future development trends include artificial intelligence, AR/VR technology, intelligent social media, blockchain applications, data privacy, and green sustainable marketing. The article concludes that enterprises need to continuously innovate and actively respond to the ever-changing challenges of the digital age in order to achieve success in fierce competition.
Marketing in the digital age; Innovation strategy; Personalized marketing
Yitian Zhou, Xiaohui Yang. The Evolution and Innovation of Marketing Strategies in the Digital Era. Academic Journal of Business & Management (2024) Vol. 6, Issue 6: 250-255. https://doi.org/10.25236/AJBM.2024.060637.
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