Academic Journal of Business & Management, 2024, 6(8); doi: 10.25236/AJBM.2024.060835.
Wang Chunying
Department of Economic Management, Jilin Agricultural Science and Technology University, Jilin City, Jilin Province, China
In the process of the development of Chinese agricultural products brands, the key to enhance the influence of regional agricultural products brands is the optimization of their brand competitiveness. Jilin Province, as one of the largest grain producing provinces in China, has its unique geographical environment and quality advantages, which make it occupy a place in the Chinese market. However, in the face of fierce market competition and consumption upgrading, the existing brand strategy needs to be optimized. Therefore, it is urgent to clarify the development status of rice geographical indication agricultural products in Jilin Province, identify existing problems, and put forward corresponding optimization strategies to enhance the market competitiveness and sustainable development ability of the brand.
regional agricultural products brand; Rice brand; Strategy research
Wang Chunying. Optimization Strategies for Rice-based Regional Agricultural Product Brands in Jilin Province. Academic Journal of Business & Management (2024) Vol. 6, Issue 8: 238-241. https://doi.org/10.25236/AJBM.2024.060835.
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