With the deepening of marketization, Chinese social ethics have undergone structural and subversive changes. Among them, there are problems of the alienation of life values such as the vulgarization of ideal and belief, the emphasis of professional learning on skills rather than theoretical knowledge, the vulgarization of behavioral habits, and the stresses on interests rather than justice among college students, which require us to further clarify the guiding role of Marx's important thoughts on individual value and social value of human life. We need to strengthen the path design of life value education from the level of macro public opinion, school education and individual learning and practice so as to promote the life value of college students to move towards the direction of comprehensive and free development.

ZHANG Yin. A Study on the Alienation Representation of College Students' Life Value and Its Coping Strategy in the Process of Marketization. International Journal of New Developments in Education (2020) Vol. 2 Issue 1: 7-11. https://doi.org/10.25236/IJNDE.2020.020103.

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