With the increasingly mature development of China's Internet financial market, the continuous improvement of people's income level and the increase of wealth accumulation, more and more individuals and families begin to pay attention to the investment and management of financial assets to maintain and increase the value of financial assets. Postal Savings Bank of China (PSBC) is facing an unprecedented opportunity and challenge in the field of personal financial services. This paper mainly studies the problems and countermeasures of the development of personal finance business of China Postal Savings Bank under the background of Internet finance, and uses SWOT analysis to study the strengths, weaknesses, opportunities and challenges faced by the personal finance business of China Postal Savings Bank under the background of Internet finance; This paper uses comparative analysis to study the problems existing in the Personal Financial Business of China Postal Savings Bank, and puts forward the corresponding countermeasures. The results of this study are expected to provide some reference for the development of personal financial services of commercial banks in China under the background of Internet finance.

Jianguo Zhou. Research on the Development of Personal Financial Business of China Postal Savings Bank under the Background of Internet Finance. Academic Journal of Business & Management (2024) Vol. 6, Issue 10: 32-38. https://doi.org/10.25236/AJBM.2024.061006.

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