The exhibition sector in China is advancing positively, as evidenced by the official release of Vision 2035 and the Outline of the Fourteenth Five-Year Plan for the National Economic and Social Development of the People's Republic of China. The Outline of the Fourteenth Five-Year Plan specifically highlights the importance of developing the convention and exhibition industry, advocating for several key initiatives: the deepening of reforms and the opening-up of the service sector; the promotion of integrated development within productive service industries; the encouragement of both domestic and international dual circulation; the enhancement of import-export synergies; and the advancement of the convention and exhibition industry itself. A primary emphasis is placed on fostering the synergistic development of imports and exports, as well as promoting dual circulation on both domestic and international fronts. The transformation of Dalian's convention and exhibition industry is particularly crucial, as the sector is evolving beyond traditional offline events. The emergence of online conventions and exhibitions is poised to disrupt conventional formats, thereby enhancing the overall development of the industry and improving the quality of services offered. This transition is expected to lead to increased service efficiency and quality, ultimately establishing a new convention and exhibition industry framework characterized by high quality, high efficiency, an optimized structure, and robust competitiveness.

Yinan Wang. Research on Strategies to Enhance the Trade Promotion Function of Dalian International Exhibitions. Academic Journal of Business & Management (2024) Vol. 6, Issue 10: 109-116. https://doi.org/10.25236/AJBM.2024.061018.

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