Real estate enterprises want to move forward stably in the fierce market competition, need more accurate and timely understanding of market dynamics, competitors and consumer demand changes and other information. Real estate enterprises to implement the integration of business and finance, the work and decisions of both business and finance departments need to be closely integrated, to achieve information sharing, collaborative cooperation and comprehensive analysis, so as to improve the financial management level and risk management ability of enterprises and promote the implementation of corporate strategies. This paper aims to analyze the current development status of real estate enterprises, and discuss the causes and challenges of the integration of business and finance in real estate enterprises, so as to put forward the realization path of the integration of business and finance in real estate enterprises, so as to realize the sustainable development of real estate enterprises.

Liu Linmeng, Jiang Haiqi. Research on the Motivation and Realization Path of Industry and Wealth Integration in Real Estate Enterprises. Academic Journal of Business & Management (2024) Vol. 6, Issue 10: 192-197. https://doi.org/10.25236/AJBM.2024.061028.

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