Academic Journal of Business & Management, 2025, 7(11); doi: 10.25236/AJBM.2025.071113.
Zhaohui Lyu
University of Shanghai for Science and Technology, Shanghai, China
Against the backdrop of sustainable development becoming a global consensus, corporate social responsibility (CSR) and green governance have emerged as pivotal strategies for enterprises pursuing long-term growth. This paper first constructs a theoretical framework linking CSR and green governance, analyzing their critical roles in fostering corporate sustainability. Findings indicate that CSR fulfillment optimizes governance structures and enhances efficiency, while green governance mechanisms—by improving internal management, external relations, and innovation—enable firms to simultaneously achieve economic and environmental gains. The study further explores practical pathways integrating CSR and green governance, encompassing strategic planning, awareness building, and strengthened internal and external communication. Drawing on case analyses, it distills replicable practices for corporate adoption. The research provides both theoretical grounding and practical guidance for companies to better discharge social responsibilities and establish green governance systems, offering significant theoretical and real-world implications for advancing sustainable corporate development.
Corporate Social Responsibility, Green Governance, Sustainable Development, Corporate Governance
Zhaohui Lyu. Corporate Social Responsibility and Green Governance Mechanisms. Academic Journal of Business & Management (2025), Vol. 7, Issue 11: 91-96. https://doi.org/10.25236/AJBM.2025.071113.
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