Academic Journal of Business & Management, 2025, 7(12); doi: 10.25236/AJBM.2025.071217.
Yongmei Wu, Ziling Wang, Zhe Zhang, Shiying Wu, Xin Wang
School of Economics, Guangzhou City University of Technology, Guangzhou, China
Taking the litchi industry in Zhenlong Town, Huizhou as a case study, this paper systematically explores the value creation mechanism of blockchain-enabled quality traceability for agricultural products. Addressing the pain points in traditional traceability—such as difficulties in standardizing production-end data, mixed packaging in the circulation stage, and counterfeiting in the consumption sector—and combining the adaptability of blockchain’s characteristics of decentralization and immutability, this paper elaborates on the implementation path of blockchain across the entire process of production, processing, and sales by leveraging the compatibility of blockchain’s core features (decentralization and immutability). It quantifies the economic and social values generated by this approach and puts forward targeted optimization recommendations, including policy support and technology integration. This research aims to provide a practical paradigm for the digital transformation of agriculture.
blockchain; agricultural product traceability; value creation; agricultural supply chain
Yongmei Wu, Ziling Wang, Zhe Zhang, Shiying Wu, Xin Wang. Research on Value Creation of Blockchain-Enabled Quality Traceability for Agricultural Products: A Case Study Based on the Litchi Industry in Zhenlong Town, Huizhou. Academic Journal of Business & Management (2025), Vol. 7, Issue 12: 132-138. https://doi.org/10.25236/AJBM.2025.071217.
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