The construction of new liberal arts and innovation and entrepreneurship education is not a single education and teaching activity, nor is it an isolated education model, but the ardent expectation of the times for the cultivation of higher education talents. The common direction of the integration and development of new liberal arts construction and innovation and entrepreneurship education is to break through the original ideas and ideas, have certain creative requirements, and are the link to participate in social activities to obtain benefits. Under the current circumstances, the integration and development of new liberal arts construction and innovation and entrepreneurship education has been recognized by universities, but with the passage of time and development, compared with past teaching research, there are many in-depth marketing professional teaching in China's marketing majors shortcomings. This article analyzes the shortcomings of the marketing major in the new liberal arts construction and innovation and entrepreneurship education integration development model, and on this basis, proposes solutions.

Min Zhang, Baocheng Sun, Xinyang Wu. Teaching Research on Marketing Specialty Based on the Integrated Development Mode of New Liberal Arts Construction and Innovation and Entrepreneurship Education. International Journal of New Developments in Education (2021) Vol. 3, Issue 6: 63-67. https://doi.org/10.25236/IJNDE.2021.030613.

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