The main target of the ideological and political education work in colleges and universities is the college students in the growth stage. The arrival of the we-media era has brought a series of impacts and challenges to the ideological and political workers and college students in colleges and universities. The focus of ideological and political work in colleges and universities should also be based on fully clarifying the challenges faced by the dual subjects of ideological and political education in colleges and universities in the era of self-media, and follow the principles of changing according to events, advancing with the times, and creating new ones according to the situation, highlighting the context of the self-media. With the new feature of the interactive influence between the dual subjects of education, efforts are made to explore the paths and countermeasures for the high-quality improvement of the affinity and effectiveness of ideological and political education.

Zheng Luo. A Brief Analysis of the Interactive Ideological and Political Education of Colleges and Universities in the Context of Self-media. International Journal of New Developments in Education (2022) Vol. 4, Issue 6: 81-88. https://doi.org/10.25236/IJNDE.2022.040614.

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