Academic Journal of Business & Management

ISSN: 2616-5902 (Print)

Analysis of Brand International Marketing Strategy of Air Macau

Jiehua Zhong¹, Ho Yin Kan²

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051905 | Downloads: 0 | Views: 8

Discussion on the impact of the "Big Smart Migration Cloud Zone" on financial management and countermeasures——Based on the perspective of administrative institutions

Hairong Hu, He Xue

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051904 | Downloads: 1 | Views: 6

A Study on the Impact of Education Level on Household Financial Assets Investment Behavior

Wei Wei

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051903 | Downloads: 0 | Views: 9

Application of Entropy Weight TOPSIS Method in Comprehensive Performance Evaluation of Logistics Industry: Take YTO Express as an Example

Li Liu, Fan He

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051902 | Downloads: 0 | Views: 7

Research on Earnings Management Behavior Identification and Motivation of Goodwill Impairment—Taking Century Huatong as an Example

Chen Xueni, Mao Guoyu

Abstract | References | PDF | HTML | Pub. Date: Sep 20, 2023

DOI: 10.25236/AJBM.2023.051901 | Downloads: 0 | Views: 7

Review on intergenerational inheritance of family business

Kaile Jia

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051825 | Downloads: 4 | Views: 437

A Study on Spatio-Temporal Pattern and Optimization of High-Quality Development in the Pearl River-West River Economic Belt

Xiao Weitong, Nie Saiya, Li Aoyang, Tang Bo

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051824 | Downloads: 3 | Views: 390

User Life Cycle Research Based on User Consumption Data

Hao Qin

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051823 | Downloads: 0 | Views: 395

Measurement and Analysis of China's Green Economic Development Level—Evidence from Provincial Panel Data

Ye Yang

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051822 | Downloads: 1 | Views: 390

Green GDP and Energy: A New Model of GGDP and Energy

Xinhang Han, Wenxin Li, Jianpeng Du

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051821 | Downloads: 1 | Views: 388

Research on the Current Situation and Development Countermeasures of Content Marketing on R Social Media Platform

Yixuan Zhang, Wenxue Liang

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051820 | Downloads: 2 | Views: 401

Research on Innovation of Employee Performance Management Appraisal System—A Case Study of Manufacturing Enterprises

Zhixiong Li

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051819 | Downloads: 1 | Views: 418

Role of Corporate Social Responsibility in Technological Innovation and Digital Transformation

Xiaojian Lu

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051818 | Downloads: 1 | Views: 393

Evaluation on the Application of Brand Value in Enterprise Strategic Decision

Xiaojian Lu

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051817 | Downloads: 1 | Views: 381

Study on the Influence of Digital Economy on Agricultural and Rural Modernization

Jiatong Wang

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051816 | Downloads: 1 | Views: 391

Health Tourism: A Catalyst for Rural Revitalization and "Healthy China" Strategy in Yancheng

Wei Jiang, Chunyan Yan

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051815 | Downloads: 1 | Views: 384

Research on the Construction of Sci-tech Innovation Platform System for Textile Enterprises—Taking Textile Industry in Shaoxing as an Example

Xu Yan

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051814 | Downloads: 1 | Views: 377

The Impact of Digital Transformation on the Management Change of Manufacturing Enterprises——Taking Enterprise H as an Example

Peixuan Li

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051813 | Downloads: 1 | Views: 394

Challenges and Changes in Supply Chain Management for Retail Enterprises in the Digital Era

Keting Du

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051812 | Downloads: 2 | Views: 381

Study on the Application of Harvard Analytical Framework in the Automotive Industry—Taking Lifan Technology (Group) Co., Ltd. as an Example

Jingran Li, Jiaojiao Li

Abstract | References | PDF | HTML | Pub. Date: Sep 10, 2023

DOI: 10.25236/AJBM.2023.051811 | Downloads: 1 | Views: 380