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International Journal of New Developments in Education, 2023, 5(6); doi: 10.25236/IJNDE.2023.050614.

From the Perspective of Hermeneutics on Translation of Enterprise Website: A Case Study of ByteDance Homepage

Author(s)

Rongrong Ma

Corresponding Author:
Rongrong Ma
Affiliation(s)

School of Foreign Languages, Southwest Petroleum University, Chengdu, China

Abstract

This article mainly uses George Steiner's hermeneutic translation theory to study the English translation of the company's website homepage. It mainly uses Steiner's four steps of "trust", "aggression", "incorporation" and "compensation" to systematically analyze ByteDance's website text style of the home page, as well as translation strategies, aims to explore the role of Steiner's hermeneutics in the translation of informational texts, expand the application of Steiner's hermeneutics in the translation of informational texts, and apply this translation theory to translate related texts for the purpose of Translation studies offers a more novel perspective.

Keywords

George Steiner's hermeneutics; ByteDance homepage; Translation

Cite This Paper

Rongrong Ma. From the Perspective of Hermeneutics on Translation of Enterprise Website: A Case Study of ByteDance Homepage. International Journal of New Developments in Education (2023) Vol. 5, Issue 6: 87-93. https://doi.org/10.25236/IJNDE.2023.050614.

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