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Academic Journal of Humanities & Social Sciences, 2023, 6(5); doi: 10.25236/AJHSS.2023.060501.

A Study on the Digital Transformation Path of Paper Media in the Era of Media Convergence—Caixin Media as an Example


Sun Yidan

Corresponding Author:
Sun Yidan

Hohai University, Nanjing, China


Caixin Media has established a paid news model in the course of its digital transformation, tapping into the power of vertical market segments to provide users with irreplaceable content. This paper makes suggestions for the transformation of the paper media from three aspects: Caixin Media's profit model, user orientation, and content production. The paper media should leverage its brand strengths, increase its focus on vertical markets and value its professional team as a core resource.


Media Convergence; Digital Transformation; Caixin Media

Cite This Paper

Sun Yidan. A Study on the Digital Transformation Path of Paper Media in the Era of Media Convergence—Caixin Media as an Example. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 5: 1-6. https://doi.org/10.25236/AJHSS.2023.060501.


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