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Academic Journal of Humanities & Social Sciences, 2023, 6(6); doi: 10.25236/AJHSS.2023.060612.

Cultivating Your Agriculture - Branding and E-Commerce Participation in Rural Revitalization


Qingqing Guan, Fang Liu, Yuanyan Chen, Xingwei Ao, Weiwei Cheng

Corresponding Author:
Fang Liu

Liupanshui Normal University, Liupanshui, China


With the development of the times, technology is also continuously improving, and at the same time, more and more things have been widely disseminated, especially online communication. For the ideological characteristics of modern people - reducing trouble and being more receptive to online shopping, but in rural and remote villages, mountainous areas, and other areas, network resources are scarce, even if crop resources are rich and valuable, they cannot be sold in a timely manner, resulting in accumulation or direct decay, so that its economic development is slow that it cannot effectively adapt to the grand event of poverty alleviation. Therefore, in order to create a rural brand and engage e-commerce in rural revitalization in the context of opening up the network, this article surveys the relevant profiles of some rural areas in Guizhou through literature search, field visits, network analysis, questionnaire survey, rural personnel interviews, and other methods, including the frequency of online shopping, the likelihood and willingness of online sales, and the availability of online opening. It is concluded that most areas have high air quality, good soil quality, and a strong sense of unity among the people the people are highly motivated and willing to participate in the team of e-commerce rural revitalization. In order to improve and enhance the development of Yungui agriculture, strategies and suggestions should be made to make good use of branding and e-commerce to participate in rural revitalization, helping to promote Guizhou's characteristic culture.


rural revitalization, branding, e-commerce, environmental quality

Cite This Paper

Qingqing Guan, Fang Liu, Yuanyan Chen, Xingwei Ao, Weiwei Cheng. Cultivating Your Agriculture - Branding and E-Commerce Participation in Rural Revitalization. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 6: 65-70. https://doi.org/10.25236/AJHSS.2023.060612.


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