Academic Journal of Humanities & Social Sciences, 2023, 6(6); doi: 10.25236/AJHSS.2023.060614.
Jue Wang
College of European Languages and Cultures, Tianjin Foreign Studies University, Tianjin, 300204, China
With the continuous development of China's aerospace industry, the media exposure continues to increase. The official media "People's Daily" is undoubtedly the best window to analyze the media discourse and national image construction of "China Aerospace" theme reports. According to the word frequency and collocation analysis of Weici cloud platform and python programming tools, it can be seen that "China Daily" often uses complimenting rhetoric, constructs China's aerospace stories with popular narratives, and emphasizes the core of the idea of a community with a shared future for mankind that China Aerospace insists on. According to the co-occurrence analysis of the keyword "aerospace", People's Daily focuses on China's aerospace industry itself, pays attention to its breakthrough achievements, and strengthens the tendency of reporting mainly on positive publicity. At the same time, "People's Daily" constructs a continuous narrative and imprints collective memory by connecting the past, present and future of the aerospace industry. Overall, the People's Daily has created an image of a space power that is rigorous, rational, scientific, truth-seeking, and enterprising.
China Aerospace, Construction of media discourse, National image, "People's Daily"
Jue Wang. Research on Media Discourse and Image Construction of "People's Daily" Report on "China Aerospace" (2010-2022). Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 6: 77-82. https://doi.org/10.25236/AJHSS.2023.060614.
[1] Suya Liu. China's aerospace industry is advancing by leaps and bounds [N]. Beijing Daily, 2022-04-24.
[2] Runjue Wang, Ruoxi Zhang. Storytelling and System Construction: Practice and Thoughts on External Communication of China's Aerospace Industry [J]. External Communication, 2021(12):23-26.
[3] Lin Wang. Analysis of popular science, cultural and creative strategies based on aerospace spirit and cultural communication [J]. China Aerospace Science and Technology, 2022(07):58-62.
[4] Xiaoya Yu. Research on Overseas Communication Content and Reception of YouTube Platform CGTN "Spacelog" Series Videos [J]. Science and Technology Communication, 2022, 14(17):100-103.
[5] Shiyao Liu, Jianke Jiang. Endeavor for 60 years, write brilliant in space [N]. People's Daily, 2016-04-21.
[6] Hua Feng, Shiyao Liu, Jianbin Yu, Yekai Gu, Sheng Lei, Xiao Chen. "Fat Five", Big Rockets Have Big Dreams [N]. People's Daily, 2019-12-28.
[7] Qimin Wu. The Charming Story of "Little Rabbit" [N]. People's Daily, 2014-02-18.
[8] Kang Zhan. Returning from a "Business Trip", Still Wanting to Fly into the Sky [N]. People's Daily, 2021-12-08.
[9] Wenhu Guan. National Image Theory [M]. Sichuan Province: University of Electronic Science and Technology Press. 2000: 23.
[10] Jiafu Wang, Ping Xu. International Strategy [M]. Beijing: Higher Education Press. 2005: 127
[11] Yichuan Liu. Generation and Construction of China's Image from the Perspective of Intercultural Communication——Research from the Perspective of Critical Dialogue [D]. Fudan University, 2014.04.
[12] Yue Yang. He is the space "shepherd" [N]. People's Daily, 2021-06-02.
[13] Jianbin Yu, Fangman Zhang. Beidou "Double Stars" are all "made in China" [N]. People's Daily, 2015-07-31.
[14] Xingxing Chen. Exploring space is the common pursuit of mankind [N]. People's Daily, 2011-12-30.
[15] Jianbin Yu, Jinman Cai. Growing up while laying the road to heaven [N]. People's Daily 2010-11-16.